The one thing, every business needs : Relationship Marketing

People who run a business know a universal truth, customer acquisition is real annoyance and bothersome, things which worked earlier might prove to be absurd now and is an expensive affair. So, businesses started to shift focus and redirect their resource to newer approaches to retain customer and one such is relationship marketing.

Relationship Marketing could be defined as a mutually beneficial relationship between a business and customer, intended for a long duration to exist. In a more simpler words is customer centric approach, keeping customer's interests and satisfaction to be a priority, so that the same customer walks in back. This approach helps to avoid the uncertainties in acquiring new customers, as the supplier ( of goods or service) over the period of time gathers information on how to best serve a specific customers. And on the other hand it helps in optimum allocation of resources such as money and time, bring down dependency to acquire new customer.

Business Mantra : " A happy customer brings more customers and business then any effort can ! "

Now, the business environments is experiencing a transition from transaction oriented marketing, where every effort made where focussed on specific action to be performed by the customers, to a more relationship based marketing seeking a longer association.

Relationship marketing works on the customer loyalty extensively, a happy satisfied customer turns blind to every other offering in the market, thus a relationship marketing also helps to create a product differentiation.

Eager to know an implementable plan to incorporate Relationship Marketing to reach your business goals, then feel free to reach out to us, in the contact section .