Getting things straight about Marketing !

Marketing is around humankind for a really long time now, and academically it has grown to be more complex and intricate. But this article focuses on to iron out a few complexities and presents a more vivid understanding.

Often, marketing is considered and associated with selling products and services only, but is only a limited understanding and causes businesses to fail. Marketing at its very core is understanding and fulfilling human needs. And, sales happen to be the byproduct of correctly identifying these customer expectations and fulfilling them with offerings.

From a broader perspective, these customer expectations could be on three levels, namely, needs, wants, and desires. Correctly identifying these, a business can know or anticipate a customer’s requirement and offers better

solutions to satisfy them.

Needs, are the basic necessities that a human requires, yes the bare minimum. This could be shelter to live under, food to eat, or air to breathe. These are kind of vague or broad.

When these needs are directed to a particular object they transform into wants. A person who is in need of food wants particularly a Diminos pizza, is an illustration of wants.

And, when want is been backed by the purchasing power or an ability to purchase a particular offering then it becomes a desire.

Now, here there is a trick to it, businesses often try or forc

e to drive sales by want without recognizing whether there is an ability to buy or not. Which leads to unrealistic expectations and eventually, failure to accomplish them.

Business Mantra: Needs pre-exits, it is the wants that a marketer tries to influence. A marketer might promote fine pieces of jewelry to satisfy a social status need, but don’t create a need instead they work on wants. Someone with a pre-existing need for social status needs might get influenced by the Mercedez Marketing Campaigns.

So, advertisements or marketing campaigns could be considered to be a force to convert needs to wants.